Light and luxurious, powerful and fuel efficient, Cadillac for the ATS to buyers of the BMW 3 Series and the world's best compact sport sedan. Sales of the car launch this summer will mark the first foray since the 1980 Cadillac in compact cars, which have the highest sales of any luxury segment.
"We intend for it to be not only a compelling new challenger, but a winner. Anyone who knows me and works with me knows I hate the word" competitive, "said Mark Reuss, GM president of America North, by unveiling the car Sunday evening, the eve of the Auto Show in Detroit. "We will win with this car again. ... For the first time, we have something that nobody else has. "
Smaller than the Cadillac CTS sedan, the ATS was developed in the GM Warren Tech Center. It has a curb weight below 3400 pounds - lighter than the Audi A4, Infiniti G25, Mercedes C250 and Lexus IS 250 - and a near-perfect 51/49 front / weight distribution in the back.
Short overhangs and wide track give the ATS a position firmly planted, while his head and vertical taillights are compatible with the rest of the Cadillac. However, the exterior styling of the car is more universally appealing than the angular CTS, Reuss told the Free Press in advance of the beginning ATS.
"This is very short, the American luxury car performance, period. As opposed to an American copy of a German luxury performance sedan, "said Reuss." We have copied anyone. "
Power comes from three engine choices: a 200 hp 2.5-liter four-cylinder, 270 horsepower turbocharged 2.0-liter engine and 318 hp 3.5-liters V6. Six-speed manual and automatic transmissions and all-wheel drive are available. This is the most fuel efficient will get over 30 mpg on the highway.
On a racetrack, the ATS can perform in seconds’ engines more powerful competitors, said Reuss, who was driving the car on the Nürburgring in Germany in October. In the meantime, the car was in good shape "was like a knife sharpening very well," said Reuss.
"The vehicle dynamics are so good and so predictable. You can drive this car more difficult as you can on board part of the competition from other means that you can get more speed to come in and out of turn" he said. "When you enter your direction and you get a response from the car, it will be more direct and intuitive than the cars in this class."
GM plans to price the ATS "competition," said Reuss. BMW new 3 series sedan, which debuted today at the North American International Auto Show, will start at $ 35 795, including costs destination.
Does this mean GM has increased the price of the CTS?
"This or the next?" Reuss says modestly.
The ATS is facing a challenge in the compact luxury segment. For example, BMW sold 93,000 of its outgoing 3 Series last year in the United States - more than 23,000 U.S. sales of the entire car Cadillac combined, according to Auto data.
On Sunday, Reuss said he did not know if ATS could never exceed the 3 series. "What we can do is put a car there is better," he said.
GM plans to sell the ATS in the United States and China. The automaker has no plans to sell the car in Europe "immediately", said CEO Dan Akerson. Reuss said GM is waiting to see how the excitement of the car produced in Europe before it launches the car there. The ATS will be the option of a diesel version in Europe.
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